Digital coloured gemstone trading platform Gembridge has been accepted as a commercial member of CIBJO, the World Jewellery Confederation, and plans to take an active role in the organisation, providing expertise as the trade shifts increasingly towards e-commerce.

Singapore-based Gembridge is helping pioneer the digital transformation of the certified coloured gemstone, pearls and jewellery trade. It is doing so by providing a regulated marketplace for verified members to buy, sell and consign, via a secure and insured door-to-door service.

Describing itself as the “United Nations of the jewellery business,” CIBJO, the World Jewellery Confederation, represents the interests of all individuals, organisations and companies earning their livelihoods from jewellery, gemstones and precious metals. It is the oldest international organisation in the jewellery sector, having originally been established in 1926.

“Gembridge is proud to have been accepted as a member and looks forward to playing an active role within CIBJO moving forward,” Gembridge Chairman Tony Brooke, a well-known industry veteran, said.

“E-commerce is rapidly becoming a dominant medium in the business, and Gembridge aims to support CIBJO member organisations in helping their members transform into world-class e-commerce players.”

“We are delighted to welcome Gembridge into CIBJO as a commercial member,” said CIBJO President Gaetano Cavalieri.

“The growing reliance on e-commerce will require that the industry adopts harmonised standards and practices that enable transactions to be executed long distance. We believe that members with their expertise can play an invaluable role in this process.”

Gembridge CEO Nick Marrett said, “Our regulated marketplace makes international transactions safe and secure, opening up new opportunities to trade higher value precious stones in greater numbers within the Gembridge community internationally, including private clientele trade.”