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Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has announced the first annual Jewelers of America National Convention. An education-focused executive forum open to jewelry professionals, it will prominently feature an interactive Diamond Detection Lab. The Convention will take place July 28-29 at the InterContinental New York Barclay in New York City.

The Diamond Detection Lab, sponsored by De Beers Group Industry Services, will feature a range of diamond detection technology. The Lab will be open during both days of the Convention and attendees will be able to educate themselves on advancements made in detection technology and test equipment from De Beers Group Industry Services, Gemological Institute of America (GIA), Taidiam Technology, Yehuda Diamond Company, and others.

“We are carefully crafting our education and content to address the needs of our members. Diamond detection is incredibly important and this lab will ensure attendees have the knowledge about detection and access to the right technology,” says JA President & CEO David J. Bonaparte. “De Beers Group Industry Services’ mission to grown and strengthen confidence across the diamond industry is closely aligned with JA’s mission and they are a natural partner for the Diamond Detection Lab.”

“Customers, suppliers, financiers and end consumers all increasingly demand assurance when it comes to diamonds. With a range of instruments and services that provide confidence in product integrity, product knowledge and product assessment, we bring the benefit of more than 125 years of De Beers experience to help our customers with the most important C of all: Confidence. We look forward to being part of the Jewelers of America National Convention and helping JA’s members obtain the confidence to pass along to their customers,” says De Beers Group Industry Services President Jonathan Kendall.

The JA National Convention kickstarts July Jewelry Week in New York, and Convention attendees can further their networking with discounts on tickets to the Women’s Jewelry Association Awards for Excellence (July 29) and American Gem Society’s Circle of Distinction (July 30) galas. Discounted tickets are available at Convention registration.