In the modern jewellery world the greatest value is represented by ideas, emotions, innovations and high craftsmanship, which jewellery connoisseurs can read without words. Each piece of jewellery that Viktor Moiseikin creates is distinguished by its semantic and emotional content. The master manages to implement his creative ideas thanks to his own innovative invention the “Waltzing Brilliance” setting.

In addition to technology, Viktor is interested in the possibilities of self-expression not only for those who create jewelry, but also for those who buy it. It was this thought that once led him to the idea of creating the Gems Сouture collection.

What is Gems Сouture?

It is an individual take on jewelry creation, combining bespoke design with elements of customization to fully showcase the beauty of gemstones.

Viktor Moiseikin acts as a jewelry ‘couturier’, and the requested shape and color palette of the ‘dress for the stone’ are created based on the same characteristics of the stone. ‘Some stones are suitable for jewelry to be worn on special occasions, while others are suitable for business or everyday jewelry’- Viktor Moiseikin says.

The design utilizes the “Waltzing Brilliance” setting technique, allowing the stones to shine in any light.

Gems Сouture was invented for those who dream of ‘their’ unique piece of jewelry, which will not be seen being worn by others.

Sakura Mai

This is an updated version of one of the Moiseikin brand's iconic ‘Sakura Mai’ collections, the design of which is dedicated to the exquisite splendor of Japan's nature during the cherry blossom season. The new line of minimalist jewelry replicates the shape of the flowers, but this time the flowers look more realistic and three-dimensional. In the new flower jewelry design, white gold seamlessly enhances the beauty of exquisite pink sapphires and red-orange spinel.

Music of Colour

A conceptual collection of jewelry inspired by the color of gemstones, conceived in a palette of the color spectrum, includes a series of brooches in gold or titanium with colorless diamonds and aquamarines, emeralds, rubies and sapphires.