The return of Chinese buyers and increased attendance from Southeast and Central Asia-based visitors energised the show floor of the recently concluded Jewellery & Gem ASIA Hong Kong (JGA), Informa Markets Jewellery announced.
Held from 19 to 22 June at the Hong Kong Convention and Exhibition Centre (HKCEC), Asia’s No.1 mid-year B2B jewellery sourcing fair recorded a total of 24,020 unique buyers from 87 countries and regions, representing a 5% year-over-year attendance growth. Notably, nearly 61% of visitors came from outside Hong Kong. This growth in foot traffic was primarily fuelled by the renewed presence of buyers from Mainland China and stronger-than-expected participation from Asian markets – specifically the Philippines and Thailand – and emerging economies like Kazakhstan and Uzbekistan.
“While concerns about the Chinese buyer’s purchasing power surfaced during the September 2024 and March 2025 shows, I’m delighted to report strong attendance figures from China at JGA. Does this translate to higher purchasing volumes? Not necessarily. In today’s complex global economy, buyers are understandably cautious – comparing prices across markets and working closely with vendors to maximise budgets,” shared Celine Lau, Director of Jewellery Fairs at Informa Markets Jewellery.
“Nevertheless, we remain positive about the industry after witnessing the jewellery community’s energy and resilience at JGA. This fair likewise positions buyers perfectly for Jewellery & Gem WORLD Hong Kong (JGW) in September – the global industry’s ultimate meeting point where businesses stock inventory for high-demand seasons while sourcing fresh solutions.”
Another significant trend at JGA is live selling on the show floor, where professional hosts deliver shopping streams that blend entertainment with flash sales and instant purchasing opportunities. These sales anchors, particularly those from China, attract audiences ranging from tens to hundreds of thousands – potentially translating into exceptional market reach and significant sales opportunities.
“We actively welcome real-time sellers,” Lau continued. “This approach delivers two significant benefits. First, we provide live sellers with access to industry knowledge and gemmological expertise – addressing a common challenge in live commerce where product information is often insufficient. Second, these sellers then share what they’ve learned at the show with their online followers, helping stimulate demand among younger, predominantly digital shoppers. Ultimately, our exhibitors benefit since the jewellery buyer base expands to include a younger demographic.”
JGA brought together nearly 1,200 exhibitors from close to 30 countries and regions, showcasing thousands of product introductions. The fair featured 30+ distinct theme and group pavilions, including the Fine Design/Fine Gem Pavilion for high jewellery and gemstone manufacturers, the CORE Pavilion highlighting some of Hong Kong’s best, the Fei Cui Gallery with an expansive jadeite display and the ever-popular Antique & Vintage Jewellery Pavilion. Buyers also found a diverse selection of offerings throughout the show’s various sections, categorised by product types. These encompassed loose diamonds, coloured gemstones and pearls; finished jewellery and jewellery mountings; jewellery manufacturing equipment; packaging solutions and technology applications.
One of the show’s premier attractions was the celebrated Orient Odyssey 2.0 (OO 2.0) pearl exhibit, which set new digital engagement benchmarks at JGA when a China-based content creator hosted a live virtual tour. The broadcast drew 420,000+ viewers, demonstrating the powerful convergence of traditional jewellery exhibitions with digital platforms. OO 2.0 was sponsored by Autore, Hong Kong Edison Pearl Co Ltd, Jewelmer, Paspaley Pearling Company and Rio Pearl.
Complementing this was an exclusive content programme exploring sustainability practices, pearls reimagined for a new generation of buyers and jewellery e-commerce trends. Informa also revealed the finalists for the much-anticipated Sustainability Awards 2025 by JWA (Jewellery World Awards). Panel discussion recordings are now available on the JGA website.
In 2026, JGA will be held from 18 to 21 June at the HKCEC.
What’s new in September
At the JGA media conference, Informa Markets Jewellery offered a preview of the special attractions coming to JGW this September across two venues. Among them are:
- Gold Jewellery Pavilion: A dedicated space showcasing innovative trends and technological advances in gold jewellery creation. This area will feature the World Gold Council (WGC) Pavilion, making its debut appearance at JGW
- Sublime Shine: A special exhibit by the Jewellery & Gem Knowledge Community highlighting gold, platinum, silver and other metals used in fine jewellery creation. This presentation is supported by two Industry Partners – the WGC and Platinum Guild International (PGI).
- Sustainability Awards 2025 by JWA: The Awards Presentation Ceremony on 17 September will be complemented by panel sessions led by sustainability trailblazers from across the industry.
- ASEAN Gems and Jewellery Trade Association (AGJA) Conference: A first in Hong Kong, this gathering is a joint project of the Hong Kong Jewellery & Jade Manufacturers Association (HKJJA), which is celebrating its 60th anniversary this year, and AGJA, a trade group established by ASEAN’s jewellery community.
Pre-registration for JGW is open until 7 September. JGW will be held from 15 to 19 September at the AsiaWorld-Expo (AWE) and from 17 to 21 September at the HKCEC.
JGA 2025 Visitor Testimonials
*Quotes were condensed for brevity and clarity.
“I have visited many exhibitions around the world but this is my first time in Hong Kong. What I found at JGA exceeded my expectations. It’s as if the entire jewellery world is inside this place and I don’t need to go anywhere else. We need more time to see everything. I am looking for fine jewellery to sell in my boutique, and as a designer, I am also sourcing loose coloured stones and diamonds. The offerings here are superb.” – Fahda Saade, Owner of Fahda Jeweller, Lebanon
“When I first got into the industry doing wholesaling – that was 15 years ago – I found different suppliers and built business relationships here. If I’m looking for innovation for my jewellery brand, I always come here. Even though I have an established network of suppliers, I still consistently come to the fair. There are many different business resources at the show, which go beyond what’s available online.” – Henry Tse, CEO of Ancardi, Nyrelle and JRNE, Hong Kong
“I met a lot of people here and established valuable business connections. For me, this fair is a must-attend event for the jewellery world. I’m especially focused on sourcing gemstones, and I appreciate that there’s an entire floor dedicated to gemstone exhibitors with numerous companies participating. I thoroughly enjoyed the experience. I’ll definitely return in September for Jewellery & Gem WORLD because I have many partners here eagerly waiting to meet with me again!” – Jakhongir Shukhratovich Inoyatov, Founder of Sappir, Uzbekistan
“I handpick the gemstones myself, which is why it’s a must that I come to the show directly to see things in person and know my suppliers. Attending JGA is also a good way of learning about the different offerings out there and understanding what’s happening in the jewellery industry. This event brings together many people – traders and clients from different parts of the world – sharing diverse perspectives. This makes attending the show essential for me.” – Pui In Catherine Siu, Founder of PICS Fine Jewellery, Hong Kong
“Today, I went to the gemstone section and of course, pearls. It was astonishing! The amount of gemstones – the colours, the shapes, the cuts – left me mesmerised. I would have loved to stay longer. Three days are simply not enough for me to cover the entire show.” – Shahrazad Murad, Founder of Shahrazad Design, Bahrain
“This is one of the best shows I have ever seen in the whole world because you can find the biggest stalls here. We discover things that we cannot find in other places – only in Hong Kong! It is good to do business here. Many aspects of the show are valuable to me, particularly the antique and vintage jewellery section and the fine jewellery pavilion since my business focuses specifically on diamond and coloured gemstone jewellery.” – Moufak Ali Sakkijha, Owner of Moufak Sakkijha Jewellery, Jordan
“It is very important for Hong Kong to have such a show that provides extensive exposure to different gems and jewellery designs from all over the world. It offers one big panorama of what’s happening in the industry. I would definitely recommend that industry professionals visit to shop, get inspired and see the current trends through the diversity of creations. I also always attend the September show since it is one of the best places to meet new suppliers. It’s about understanding the ethics and origin of sourcing while getting inspired.” – Julien-Loїc Garin, Founder & Creative Director, The Collection by JLG, Hong Kong
JGA 2025 Exhibitor Testimonials
*Quotes were condensed for brevity and clarity.
“The buyers we meet come from all over the world. We sell to many customers from different countries, including China. It’s very important for us to be here for both the June and September fairs. We’re definitely bringing new pearl selections in September since we always strive to delight our customers with fresh inventory.” – Mehdi Abdellaoui, Founder of Les Merveilles du Pacifique, France
“Being a part of the show is a great thing. You always come across multiple individuals. Some of them are amazing personalities; some of them I call very good ‘finds.’ I’d like to say love brings you together at different times and in different places. It’s about being there, being present – right time, right place and making those wonderful connections. For me, that’s what the show brings. I would recommend it to many others as well – to be part of the show because that’s where you get to meet your target customers and form friendships that could last for years and years.” – Akshay Khatod, Director of Eterno Jewels Limited, Hong Kong
“Online, we can only display a limited selection, but here we can showcase many of our collections to customers. We maintain a stock of around 5,000 pieces. For jewellery of this quality, buyers really need to see the collections in person, which is why our presence at the show is essential. We’ve so far connected with new customers from China and the Philippines. We’ve been participating in Hong Kong shows since 2006 and we’ve developed a stable base of regular clients.” – Kushal Dhadda, Director of Spectrum Jewelmart Pvt Limited, India
“Buyers come here seeking all types of stones. We have earned their trust with what we deliver. September is, of course, the biggest show and we will be there as well. We will have a larger booth where we’ll present rubies in addition to emeralds and sapphires. We attract not only our established buyers but new customers as well.” – Rohit Maheshwari of Marquise Galore Limited, Hong Kong
“We’ve been in business for more than 40 years and at this show for over 10 years. We want our existing customers to know we’re here to stay and at the same time use this channel to get new clients. We’ll be back in September for JGW. We’re the go-to solution for jewellery piercing systems in the market, which is why it’s important that we maintain our presence at the show.” – Lewis Leung Wai, Business Manager of Studex (Hong Kong) Co Ltd
“June Fair is the mid-year show and it helps us to meet with our customers face to face and make good connections. Since we have been exhibiting here for the past 34 years, we have regular customers who visit us. Some prefer the June show because of the timing, and we get clients from all over the world, especially from Southeast Asia.” – Rehman Ansari of Emergreen Exports, Hong Kong
