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ALROSA, the world's largest diamond producer by output in carats, will hold the first of its kind "True Colours" auction of coloured polished diamonds. It will be first presented during Hong Kong Gem & Jewelry Fair in September, 2018.

The collection includes 250 polished diamonds of various shapes and colours - purple, pink, orange and vivid-yellow stones with GIA-certificates, some of them of very rare shades. That will be the first time when ALROSA represents its large coloured diamonds in such quantity.

The star of the show will be a fancy deep purple-pink cushion of 11 carat. According to GIA, it is the largest diamond of this colour ever certified by their lab.

Another hero stones of the collection– a vivid orangy yellow diamond of over 15 carats and a cushion-shaped 11-carater of fancy vivid yellow.

"It took more than a year to prepare the collection. It is a masterpiece of diamond production created by skillful professionals who put heart into their work, keep the traditions and know what a real "Russian cut" is. We live up to our promise of highest quality and ethical standards of our stones. This collection will once again prove this statement and will become a stepping stone to our goal of taking in the coloured diamond market", ALROSA deputy CEO Yury Okoemov said.

ALROSA will sell these stones of "True Colours" auction via a special electronic platform, which has proven its worth during successful sales of large stones earlier. The auction will become regular happening once or twice a year.

From 2018, ALROSA is sorting its coloured rough diamonds into 19 colour groups. Most of them are polished by ALROSA cutting subdivision.