Tanishq has partnered with De Beers Group to launch India’s first Tanishq Diamonds Expertise Centre, introducing transparent in-store diamond evaluation technology to the Indian market.

The initiative features five advanced devices that evaluate diamond quality, origin, inclusions, and laser markings in real-time.

Key tools include the Lightscope for measuring light performance and SynthDetect for distinguishing natural diamonds from alternatives.

“Our aim is to set a new standard in natural diamond retail that goes beyond traditional display and transforms the buying journey into a transparent, educational experience,” said Ajoy Chawla, CEO of Tanishq.

The launch was marked by a gala event in Mumbai attended by celebrities including Sushmita Sen, Fatima Sana Shaikh, and Sapna Pabbi. The evening featured exhibitions of Tanishq’s premium collections, including the Etheral Wonders and Radiance In Rhythm lines.

Amit Pratihari, Managing Director of De Beers India, emphasized the partnership’s focus on empowering consumers with “world-class diamonds expertise” and cutting-edge authentication technology.

Tanishq operates over 500 exclusive boutiques across 300+ cities in India. The Diamonds Expertise Centre represents the company’s latest effort to enhance customer trust through technology and transparency in diamond retail.