Trust is not something you are just given; it is earned. For more than 40 years Pranda has earned the trust of our business partners by crafting millions of pieces of fine jewelry that consistently exceed their expectations. At the heart of this trust are the pillars upon which the Pranda name is built; unsurpassed quality and uncompromising reliability. Every piece of jewelry we deliver is meticulously fashioned by our master craftsmen according to the exact specifications and timelines of our customers.

How does Pranda create such high quality jewelry in such high quantities? The answer lies within our process, which links together the production, distribution, and the retail business of jewelry craftsmanship. This starts with an understanding of the market landscape, customer requirements, and creating the right brand story. Close communication with our partners combined with the extensive experience of our product development team, help us turn ideas from sketches in to real pieces of masterfully crafted fine jewelry.

The unique values embodied by our process have been seamlessly integrated from one department to another in order to maximize the value of our products and services.

These elements have helped us earn a reputation for unmatched quality, precise delivery times, and outstanding manufacturing reliability. We believe jewelry is not just about superficial beauty, rather it is about expressions, memories, and feelings.

This is one of the core values espoused by every Pranda employee and it shows in everything we do. We all work from the heart to create value for our stakeholders, continuously improve our processes, and craft uncompromising, artistic jewelry to adorn the world. Mr. Chanat Sorakraikitikul, Executive Director said, “At Pranda, we believe that with the right partners, we can structure passion, systemize design, and utilize state of the art technology to achieve perfection in the mass craftsmanship of jewelry.

We have been working for decades with leading jewelry brand designers worldwide, giving us extensive knowledge on the various industry trends and consumer behaviors. Pranda is committed to driving further sustainable growth and enabling our partners to achieve even greater success through this knowledge. ”Producing beautiful artisan quality pieces on a large scale with care and commitment to excellence has been the key to our success for more than four decades.

It has also earned us trust from jewelry professionals all around the world. At every stage of our process, from draft to precision prototype, the expert craftsmen of Pranda unite years of experience and a deep passion for perfection in every detail. This experience and passion benefits our clients by bringing them unmatched quality on a large scale with reliable delivery times.

The relationships we have forged with our clients, many of which span decades, provide the ultimate testimonial to this approach. We are committed to bringing further success to our clients and lasting, meaningful elegance to their customers so they can possess a moment of inspiration that lasts forever and symbolizes the spirit of ‘The Architecture of Craftsmanship’.

Founded in 1973, PRANDA GROUP is Thailand’s leading fine jewelry manufacturer listed in the Stock Exchange of Thailand since July 1990. Recognized for its refined jewelry craftsmanship and articulate entrepreneurial skills, PRANDA GROUP has been awarded with multiple accolades from the Thai government throughout its history of over 40 years of operations.

Currently, PRANDA GROUP’s core operations include; Production of “Mass Craftsmanship ”producing high craftsmanship jewelry in mass quantity with factories based in Thailand, Indonesia, and Vietnam, with total capacity of 10 million pieces per annum, Distribution to wholesalers and retailers worldwide with 5 own offices located in USA, Europe, and India, and Retail operations of its own unique jewelry under brand Prima Gold, Julia and Merii, focusing mainly in Asia and the Middle East markets.

PRANDA GROUP is committed towards bringing all essential elements to ensure the success and growth of the Company and its partners through the vision of “To be the world's leading alliance for jewelry businesses that enables the valued partners to achieve the mutual growth and success.”